Canadian beef is one of the best in the world. It is nutritious, delicate and tastes first-class. Animal health, food safety, rearing standards and beef quality form the foundation of Canadian beef's success. Canadian cattle are raised and kept with care in an environmentally friendly approach. All Canadian beef sold in Europe is certified free from added hormones.
Canada is considered the world leader in beef production. Canada's producers keep various types of Bos Taurus cattle breeds, such as Angus cattle. These animals are perfect for cooler climates and consistently produce well-marbled and exceptionally flavorful beef of the highest quality.
Canada is a world leader in beef classification. This is necessary to ensure full transparency for consumers about the quality of beef. Canadian quality levels are selected according to age, marbling, flesh color, texture, fat color, and fat coverage standards. Canada's quality classes are divided into four levels: Prime, AAA, AA, and A.
Canada is one of the world's largest producers of grains and grain-fed beef. Feeding barley, corn and wheat in the last few months of rearing contributes to well-marbled, firm beef with fine, white fat. This gives Canadian beef its distinctive taste, texture and aroma.
All Canadian beef in Europe is certified free from added hormonal growth promoters. Each segment of the Canadian beef supply chain must be registered with Canada's Growth Enhancing Product Free program. Only then can the meat be produced for the European market. Canada's mandatory cattle identification system using radio frequency ear tags supports the traceability of all cattle raised in Canada.
Canada has plenty of fresh water sources and a vast land mass of extensive pastures and natural grasslands. Healthy and well-cared for animals are the basis for excellent quality beef. It uses fewer resources and reduces the impact on the environment. Regional regulations also protect soil and water quality and support environmentally friendly production practices.
Christoph Grabowski – known as the “Meat Whisperer” and one of Germany’s most renowned master butchers and meat sommeliers – is the official ambassador for Canadian beef in Germany. As the author of the book “Neue Cuts vom Rind" (“New cuts from beef”), he is known for modern butchering techniques and innovative meat preparation. With great passion, he promotes the appreciation of high-quality Canadian beef across Europe in collaboration with Canada Beef. Meet Christoph and discover the unique qualities of Canadian beef through his expertise.
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In the video, Christoph is joined by Geneviève Pilon, culinary director of the Food Embassy Agency, which specializes in international culinary diplomacy. Together with partners such as Taste of Canada and Canada Beef, Food Embassy is committed to successfully positioning Canadian food products in global markets.
Special thanks to Napoleon Grill (represented by Wolf Steel Europe B.V.) for providing premium grilling equipment – “Made in Canada” – that perfectly complements our culinary presentations.
